Blockchain has the potential in ensuring or restoring faith in brands. Brand mistrust is at an all-time high, and marketers can use blockchain to build trust.
At VeriDoc Global we want you to look at how blockchain applications and platforms can affect consumer-brand relationships, building on consumer brand trust using blockchain technology. VeriDoc Global is in a position to be able to draw upon a number of real-life examples of blockchain adoption.
Blockchains unique features can impact on various areas of interest for strategic brand management, such as the adoption of digital currencies, brand storytelling, along with the use of blockchain-enabled loyalty programmes. Expanding the role of intermediaries in online advertising, brand transparency and trust for brands in marketplaces.